Hello, I'm   Cassidy 

I'm a recent UCLA graduate and designer who loves storytelling.

Some of these storytelling hobbies include: illustration, dancing, creative writing, and video editing.

I love animation, sitcoms, and taking my dog on walks.
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I am an ENFJ, which means:

  • I am a communicator and collaborator
  • I make value-centered, people-oriented decisions
  • I am organized
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My Background
In all of my work, my decisions have been centered around empathizing and creating.
View Resume

Skills

User Experience Design
User Experience Research
Wireframing
Prototyping
Storyboarding
Brand Design
Print Design
Social Content Strategy
Marketing Strategy
Figma
Adobe CC (XD, Ps, Ai, Pr, Id)
Procreate
Google Workspace
Microsoft 365
Rhino
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JAN 2020-JUNE 2021
Marketing Intern at Horseshoe Media
Designed creative assets, wrote copy, created branding guides, edited websites, and scheduled posts for over 15 diverse clients.
AUG 2020-AUG 2021
Social Media Manager at Koreos
Created graphics and edited videos for dance team with 700K+ followers across all platforms. Oversaw analytics in order to optimize reach and engagement.
NOV 2021-JUNE 2022
Marketing Coordinator at Teaspoon
Created graphic designs for in-store and digital promotional assets, organized promotional campaigns, and designed website.
JAN 2023-JULY 2023
Google UX Design Certification
Completed the 7 Google UX Design courses.

I've been a dance instructor and director for 10 years.

How does this inform my design?

Having diverse students
I've taught a multitude of students, ranging in age, dance experience, and physical ability. I am constantly adjusting my teaching style to my target group of students for that session and keeping inclusivity in mind. Just like it is crucial to know the user in order to create good design, it is crucial to know the student to utilize the best teaching techniques.
Teaching the basics
How would you explain a body roll? What is like second nature to some dancers other dancers may not be able to comprehend. It is important to know what is intuitive to the body in order to teach the basics. Making technology intuitive for even the most technologically challenged users is like teaching foundational moves to beginner dancers.
Blocking
The art of staging dancers in formations and moving them around is called blocking. Good blocking is pleasing to watch and will enhance the choreography, but bad blocking can either be overwhelming and frustrate the dancers, or be stagnant and uninteresting. To find that delicate balance between having visually interesting formations while also having natural flow in transitions is key, just like it is in design.
Patching
Dancers should always be open to changes in choreography that can improve the performance. These changes are called "patches" in the dance community. Similarly, good design is always evolving and going through multiple iterations when receiving feedback from users.